Following recent opinions from so called trend specialists that FitFlops are neither hip or great for fitness and have thus been labelled as a “fad”, we were inspired to have a look at some actual faddy footwear from yesteryear, which you might have forgotten about.
THE REEBOK PUMP (1989)
This sneaker that was advanced featured an inflation system with a basketball-shaped pump on the tongue of each shoe that created a tighter “custom fit” around top and the ankle of the foot.
In stock, shops could barely keep them despite a retail cost upwards of $150, likely because they were supported by NBA All- Slam Dunk winner Dee Brown and Star Dominique Wilkins.
When they began to cut into Nike Air Jordan’s market share, competitors introduced similar air pump shoes, like L.A. Gear’s Regulars and Nike’s Air Pressure. The Pump could touch, but the fad was over by 1993—basketball players both hobbyist and professional went back for their Air Jordans.
Heelys, promoted to teenagers and preteens, were sneakers with retractable wheels in the soles. They enabled the wearer walk the next by merely changing their weight onto a cause found in the heels and casually to rollerskate around one second. Naturally, the “heeling” fad resulted in numerous of mishaps and injuries and a minumum of one departure, in accordance with the U.S. Product Safety Commission. Heelys finally became considered dangerous (and annoying) enough to justify them being prohibited in schools, shops, and amusement parks across North America As Well As Europe.
LIGHT-UP SHOES (1992)
L.A. Lights, created by L.A. Gear, were introduced at Foot Locker shops and sold for around $50. They featured red LED lights that lit up every time a step was taken by the wearer. The shoes became a success with teenagers and grownups, but despite selling 40 million pairs at Foot Locker in the 1990s, L.A. Gear filed for bankruptcy in 1998. Light-up shoes continue to be relatively popular…among kids. That marketplace is, controlled by Skechers, a distinct business now.